What is SEO?

What is SEO?

SEO stands for search engine optimization. SEO service is the process of taking steps that help websites or content producing sites to rank higher on Google.

The main difference between SEO and Google Ads is that SEO involves organic rankings, meaning you don’t pay to be in that space. To simplify SEO, we can say that search engine optimization means taking a piece of online content and optimizing it so that when someone searches for something in search engines like Google, it shows up at the top of the page.

For example, when someone types lasagna into Google, they are likely looking for a recipe, ingredients, and instructions on how to make it. If you’ve written an article about making lasagna, you want people to find your recipe. You need to rank above all other lasagna recipe websites so that anyone can find it. It’s not an easy task considering the high volume of competition, but that’s what SEO marketing is all about.

In other words, when people search for products or services related to your business in search engines such as Google, Bing and other engines, the better your pages are seen in the search results, the more likely it is to attract attention and attract potential customers to your business. And you will have your work.

Why is SEO important?

SEO is an essential part of digital marketing because every year many people make trillions of searches for business purposes to find information about products and services. Search engines are often the primary source of digital traffic for brands and complement other marketing channels. Being more visible and ranking higher in search results than your competitors can have a significant impact on your income.

However, search results have been changing over the past few years to give users more accurate answers and relevant information.

Also note, features like rich results and information and knowledge-based resources in search results can increase user engagement and provide users with more information about your company directly in the results.

All in all, SEO is the foundation of a comprehensive marketing ecosystem. Once you understand what your website users want, you can implement that knowledge into your campaigns (paid and organic), across your website, into your social media features, and more.

How does SEO work?

Search engines like Google and Bing use bots to crawl web pages, go from site to site, gather information about those pages, and index them. Think of this directory as a giant library where a librarian can find a book (or a web page) to help you find exactly what you’re looking for at that moment. , find.

Next, algorithms analyze the pages in the index, taking into account hundreds of factors or ranking signals, to determine how the pages should appear in the search results for a query. In our library example, the librarian has read every single book in the library and can tell you exactly which one will answer your questions. This is how search bots accurately estimate how well a website or web page can provide a searcher with what they are looking for.

Also keep in mind that unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to go all out.

Search algorithms and SEO tools are designed to show relevant and authoritative pages and provide users with an efficient search experience. Optimizing your site and producing your content by considering these factors can help your pages rank in search results.

Why should we not look at SEO as a short-term solution?

A very beneficial strategy for achieving success is a long-term SEO review, as it is an ongoing process that must be maintained at all times. SEO strategy is not a one-time or short-term process, but requires constant effort and review. Keep in mind that if you only do SEO in the short term, it will only give you partially positive results.

Common terms in SEO

1. Authority domain

Domain Authority (DA) is a search engine ranking score created by Moz that predicts how likely a website is to rank on search engine results pages (SERPs).

2. Authority page

Page Authority (PA) is a score created by Moz that predicts how a particular page will rank in search engine results pages (SERPs).

3. Search engine results page

SERP is the page that a search engine returns and displays to the user after the user submits a search request. In addition to organic search results, search engine results pages (SERPs) typically include paid search and pay-per-click (PPC) advertising.

4. Meta tag

The meta tag is used to give information about the last updated document. This information is used by different web browsers when updating the web page.

5. Ankertext

Anchor text or link tag or link text is the visible and clickable text in an HTML link. The term “anchor” in older versions of the HTML specification was used for what is now called the a element or the <a> tag.

6. The visibility of links on the Google search results page (Impression)

An impression means that a user has “seen” a link to your site in search, other sites, or news.

7. keyword

Keywords are ideas and topics that define what your site’s content is about. In terms of SEO, keywords are words and phrases that searchers enter in search engines, which are also called “search queries”.

8. Internal link

An internal link is a link between two pages on a website. They convey page rank (or SEO value) to other pages through anchor text and surrounding content. Simply put, if you add links between two web pages, and they are on the same domain, they are internal links.

9. external link

External links are hyperlinks that point to any domain other than the domain in which the link exists (the source). Simply put, if another website links to you, that link is considered an external link to your site. Similarly, if you link to another website, this is also considered an external link. For more information about link building strategy, refer to the article What is a backlink?

10. click through rate (CTR)

Click-through rate (CTR) can be used to measure the performance of keywords and ads and free listings. CTR is the number of clicks your ad receives divided by the number of times your ad is shown. (clicks ÷ impressions = CTR)

11. CRAWLING

In the SEO world, crawling means following links. Indexing is the process of adding web pages to Google search. In fact, crawling is the process through which indexing is done. Google crawls web pages and indexes pages.

12. Registration of site pages in Google (INDEX)

An index is another name for a database used by a search engine. Indexes contain information about all websites that Google (or any other search engine) has been able to find. If a website is not indexed by search engines, users cannot find it.

13. Search Engine Marketing (SEM)

Search engine marketing is a form of Internet marketing that involves promoting websites by increasing their visibility on search engine results pages, primarily through paid advertising.

14. average position of keywords

Average keyword position is the average ranking of your website’s URLs for queries. For example, if your site’s URL appears in position 3 for one query and position 7 for another, the average position will be 5 ((3+7)/2). (Clicks / Impressions * 100)

SEO site steps

1. Technical or technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the aim of improving organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.

You can have the best site with the best content. But if your technical SEO is messed up, then your site is not going to rank.

At the most basic level, Google and other search engines need to be able to find, crawl, render, and index your website pages. As a result, the importance of the technical SEO checklist in the visibility of your site is very high.

2. internal seo (on-page seo)

Internal SEO or on-page SEO refers to SEO elements that are in the web page or site code. Examples of internal SEO include text content generation, headlines and headlines, image optimization, title tags, meta descriptions, structured data, image content generation, and more.

Also, internal links are links from one page on your website to another page on your website. Both users and search engines use links to find content on your website. The more links a page receives, the more important it is to search engines. Therefore, good internal links are very important for your SEO.

Note that internal links are hyperlinks on a page on your site that direct the reader to a target page on your site, while an external link is a link that directs the reader to an authoritative page on another website. Guides. Both types of links to your site are key because they increase your ranking in Google search results.

3. external seo (off-page seo)

External SEO (also called “off-site SEO”) refers to actions taken outside of your website to influence your ranking in search engine results pages (SERPs). This work is done by other reliable sources on the Internet (pages, sites, people, etc.).

Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and credibility. This is done by other reputable places on the internet (pages, sites, people, etc.) linking to or promoting your website, effectively guaranteeing the SEO quality of your content.

SEO techniques

black hat

Black Hat SEO is the practice of going against search engine guidelines to manipulate SERPs (Search Engine Results Pages) to achieve higher rankings. Marketers who use black hat SEO methods may receive Google penalties, be removed from search engines, or have their rankings dropped entirely.

Some well-known black hat SEO tactics are as follows:

• Content automation
• Portal pages
• Hidden text or links
• Keyword fill
• Report of other competitors (or negative SEO)
• Hidden redirects
• Secrecy
• pbn backlinks (one of the methods of creating backlinks, which if not created correctly is known as black hat SEO and includes a Google penalty.)

White hat

White hat SEO is a set of proven search engine optimization tactics designed to increase a website’s position on the search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than paying or circumventing search engine rules, are called organic search results. White hat SEO is a set of approved search engine optimization tactics used to increase a website’s position on the page. Search Engine Results (SERP) is designed. Search engine results that appear as a result of approved methods, rather than paying or circumventing search engine rules, are called organic search results.

The techniques commonly used in white hat SEO are:

• Use accurate keywords
• Keyword analysis and research
• Rewrite meta tags for better communication
• Backlinking to sites that are relevant and valuable
• Creating links through audio content production, creating valuable graphic content for readers

gray hat

Gray hat SEO is an SEO method that is a combination of white hat and black hat SEO. Gray hat SEO is more risky than white hat SEO. Gray SEO uses search engine guidelines to increase page rank in SERPs. In fact, gray hat SEO techniques turn black into white.

Some gray hat SEO techniques are as follows:

• Use of expired domains
• Shopping or trading links
• Using Private Blog Networks (PBNs)
• Building micro sites and blogs
• Rotating content
• Create duplicate content
• Automate content
• Increasing the density of keywords with hidden text